Erik Olesund
nyt.png

Audience research at The New York Times

Since 2022 I’ve been a Director of Audience Research at The New York Times. My work spans the newsroom, product, and marketing teams and informed the launch of The New York Times Audio app and the re-design of The New York Times News app in 2024.

New York Times Audio app

Press about the launch of New York Times Audio:

  • “ “How Do We Get Every Second of Your Day?”: The New York Times Goes All In on a New Podcast App” (Vanity Fair)

  • “New York Times Launches New Audio App Exclusive to Subscribers” (Bloomberg)

New York Times News app

Press about the re-designed News app:

  • “The New York Times redesigns its app to highlight a universe beyond just news” (Nieman Lab)

  • “The ‘New York Times’ just launched its biggest app redesign in 16 years” (Fast Company)